The new global environmental slogan and symbol will be used with Honda’s internal and external environmental activities and communications around the world. - "Blue Skies for Our Children."
Honda Environmental Vision:
Realizing “the Joy and Freedom of Mobility” and “a Sustainable Society where People Can Enjoy Life”
Global Environmental Slogan:
Blue Skies for Our Children
Honda engineers who took on the challenge to meet the stringent new emissions standards of the 1970s U.S. Clean Air Act, used the phrase “blue skies for our children” as a passionate rallying cry to devote themselves to this effort. Honda wants to pass on the “joy and freedom of mobility to the next generation” (for our children), therefore, we want to realize a sustainable society where people can enjoy life (blue skies). This slogan continues to represent Honda’s passion toward its environmental commitment which has not wavered and will remain resolute in the future.
Global Environmental Symbol
The circular graphic represents the earth and sun with blue skies (clean air), clean water, and lush green land expressing the bounty of nature that is necessary for us to realize a sustainable society where people can enjoy life. The white line through the middle represents a road where freedom of mobility is realized, while the heart represents Honda’s thinking and passion toward our environmental commitment.